Privacy Policy

Introduction

Altera Performance is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have in relation to it.

This policy applies to all information collected through our website, virtual membership platform, coaching services, and any related communications.

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1. Information we collect

We collect personal information in the following ways:

Information you provide directly:

• Name, email address, and phone number when submitting an inquiry or application form

• Billing and payment information when completing a purchase

• Health and movement history shared during the intake process or coaching sessions

• Signed liability waivers and related health disclosures

• Communications sent to us via email, contact forms, or direct message

Information collected automatically:

• Website usage data including pages visited, time spent, and referring URLs

• Device and browser information

• IP address and approximate location data

• Cookies and similar tracking technologies, see Section 6 for more detail

Information from third parties:

• Payment processors may share transaction confirmation data with us

• Booking platforms may share scheduling information

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2. How we use your information

We use your personal information for the following purposes:

• To process purchases, bookings, and membership subscriptions

• To deliver coaching services, programs, and membership content

• To communicate with you about your sessions, inquiries, and account

• To send The Pulse, our newsletter, if you have opted in to receive it

• To improve our website, services, and client experience

• To comply with legal obligations

• To protect the rights and safety of Altera Performance, our coaches, and our clients

We will never use your personal information for purposes that are incompatible with the reasons it was originally collected without obtaining your consent first.

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3. Health information

Given the nature of our services, we collect sensitive health and movement information from clients as part of the intake and coaching process. This information is:

• Collected only to the extent necessary to provide safe and effective coaching

• Stored securely and accessed only by Altera coaches

• Never sold or shared with third parties for marketing or commercial purposes

• Retained for as long as your coaching relationship is active, and for a reasonable period thereafter in accordance with applicable professional and legal obligations

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4. How we share your information

Altera Performance does not sell your personal information. We may share your information with the following categories of third parties only to the extent necessary to operate our business:

Payment processors, to securely process transactions. Your full payment details are never stored on our servers.

Booking and scheduling platforms - to manage session bookings and reminders.

Email and communication platforms - to deliver The Pulse newsletter and service-related communications to opted-in subscribers.

Legal and regulatory authorities - where required by law or to protect the rights and safety of Altera Performance or others.

We require all third parties we work with to handle your information in accordance with applicable privacy law and to use it only for the specific purposes for which it was shared.

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5. Data retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Active client and membership records — retained for the duration of the relationship and for a minimum of 7 years thereafter in accordance with Canadian tax and business record requirements

• Signed liability waivers - retained indefinitely or as required by applicable law

• Marketing and newsletter data - retained until you unsubscribe or request deletion

• Website analytics data - retained in aggregated, anonymized form

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6. Cookies

Our website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and understand how visitors interact with our content. Cookies are small text files stored on your device.

We use the following types of cookies:

Essential cookies - necessary for the website to function. These cannot be disabled.

Analytics cookies - help us understand how visitors use our site so we can improve it. This data is aggregated and anonymous.

Marketing cookies - used to track the effectiveness of our marketing efforts. These are only activated if you consent.

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

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7. Third-party links

Our website may contain links to third-party websites including social media platforms, payment processors, and booking tools. This Privacy Policy applies only to Altera Performance. We are not responsible for the privacy practices of any third-party site and encourage you to review their policies before providing any personal information.

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8. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. Changes will be posted on this page with an updated date. We will notify active clients and subscribers of any material changes by email where required.

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9. Contact

If you have any questions or concerns regarding this Privacy Policy, please contact us at: easton@trainaltera.com